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Unraveling the link between environmental factors and organizational improvisation


Arshad, Darwina and Abu Bakar, Lily Julienti and Ahmad, Hartini and Hassan, Saifulhafizi (2015) Unraveling the link between environmental factors and organizational improvisation. In: 3rd International Conference on Social Sciences Research, 08 - 09 June 2015, Melia Hotel, Kuala Lumpur, Malaysia.

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Abstract

Improvisation is currently considered to be novel in the business activity.Due to limited study on improvisation in Malaysian businesses, this paper aims to investigate the influence of environmental factors towards the organizational improvisation. Specifically, organizational resources which include tangible and intangible resources as well as the external environmental factors in which comprise of market and technological turbulence and competitive intensity are the factors determined to influence organizational improvisation.By examining 106 small medium-sized enterprises (SMEs) in northern region Malaysia, we found that internal and external environmental factors were able to influence the organizational improvisation.This finding outlines that the SME entrepreneurs should highlight the substantial effect of external and internal factors which are able to influence the spontaneity and creativity in decision making and execution process in sustaining the firm performance.Theoretically and in practice, this study on improvisation in the business represents potentially rich addition to the vocabulary of entrepreneurial decisions and actions.

Item Type: Conference or Workshop Item (Paper)
Additional Information: e-ISBN 978-967-0792-04-0 Organized by: http://WorldConferences.net
Uncontrolled Keywords: internal and external environmental factors; organizational improvisation
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Dr. Darwina Hj. Ahmad Arshad
Date Deposited: 22 Jun 2017 01:36
Last Modified: 22 Jun 2017 01:58
URI: http://repo.uum.edu.my/id/eprint/22416

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