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The influences of robustness on external fit and its impact towards environmental and social performance: base of pyramid approach

Muafi, , (2014) The influences of robustness on external fit and its impact towards environmental and social performance: base of pyramid approach. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

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Abstract

This study investigates SMEs in Yogyakarta – Indonesia about the influence of robustness on external fir and its impact towards environmental performance and social performance. This research was conducted on SMEs (Small & Medium Enterprises) in Yogyakarta – Indonesia. Primary data through questionnaires and interviews were conducted with numbers of respondents as well as secondary data through questionnaires and publication from related institutions. Partial Least Square technique was used for statistical test. The results show that: (1) there is a positive and significant influence of organization’s robustness on external fit, (2) there is a positive and significant influence of external fit on environmental and social performance.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-957-0910-05-5 Organized by: School of Business Management (SBM) Universiti Utara Malaysia
Uncontrolled Keywords: robustness; external fit; environmental performance; social performance.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 22 Jun 2017 02:05
Last Modified: 22 Jun 2017 02:05
URI: https://repo.uum.edu.my/id/eprint/22421

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