Mohd Nafi, Siti Noratisah and Yusoff, Rushami Zien (2014) An overview of trust relationship to open innovation studies: Issues and challenges. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

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Abstract

There has been a substansial body of evidence to relate trust as an important component to business trends.The study of trust has been exponentially discussed in various forms and context which expands across broad fields and sciences.This paper aims to provide additional rationale and foundational support for the advancement of knowledge pertaining to trust and its relation to the adoption of open innovation. Based from the literature review, this paper view trust from the light of adoption of innovation studies to better understand how it can best used to measure the readiness to adopt open innovation.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Open innovation; Trust; Adoption of Innovation; Collaborative Networks.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	22 Jun 2017 03:02
Last Modified:	22 Jun 2017 03:02
URI:	https://repo.uum.edu.my/id/eprint/22444

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