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Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty

Mohd Kassim, Abdul Wahid and Igau, Oswald Aisat and Harun, Amran and Shamsudin, Abdul Shukor and Al-Swidi, Abdullah Kaid (2014) Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

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Abstract

There has been a substansial body of evidence to relate trust as an important component to business trends.The study of trust has been exponentially discussed in various forms and context which expands across broad fields and sciences.This paper aims to provide additional rationale and foundational support for the advancement of knowledge pertaining to trust and its relation to the adoption of open innovation. Based from the literature review, this paper view trust from the light of adoption of innovation studies to better understand how it can best used to measure the readiness to adopt open innovation.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-957-0910-05-5 Organized by: School of Business Management (SBM) Universiti Utara Malaysia
Uncontrolled Keywords: Perceived product quality; perceived value; customer satisfaction; brand loyalty; mobile phone.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Dr. Abdul Shukor Shamsudin
Date Deposited: 22 Jun 2017 03:09
Last Modified: 22 Jun 2017 03:09
URI: https://repo.uum.edu.my/id/eprint/22447

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