Romle, Abd Rahim and Mohd Udin, Mashitah and Saberi, Nasarina and Cheu, Fook Yew and Soh, Chui Ling and Abdul Manaf, Norshakina (2016) The acceptance level of service quality among undergraduate student: the case of public university in Malaysia. International Journal of Administration and Governance, 2 (2). pp. 8-14. ISSN 2077-4486

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Abstract

The purpose of this paper to identify the level of service quality acceptance among undergraduate students in public university.Student as main focus in this research because of they were assumed as customer focus.Quantitative approach was employed through cross-sectional survey.A total 299 questionnaires were distributed.Random sampling technique was applied in determining the sampling frame.Hence, the data obtained was analyzed by using the Statistical Package for Social Sciences (SPSS) version 20.From the result of mean score, the study suggested that the overall score of service quality acceptance among undergraduate students were of high. Finally, the implication and some suggestions for future research were also discussed.

Item Type:	Article
Uncontrolled Keywords:	Service quality, public university, undergraduate students
Subjects:	H Social Sciences > HF Commerce
Divisions:	School of Government
Depositing User:	Mr. Abd. Rahim Romle
Date Deposited:	02 Jul 2017 08:38
Last Modified:	02 Jul 2017 08:42
URI:	https://repo.uum.edu.my/id/eprint/22471

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