Muhamad Husin, Nur Khairina and Romle, Abd Rahim and Pohyae, Saodia and Muhamad Husin, Zatun Najahah and Saberi, Nasarina and Abdullah, Muhammad Syafiq (2015) The level of understanding on corporate image among university students: a case of Malaysian public university. International Journal of Administration and Governance, 1 (14S). pp. 62-67. ISSN 2077-4486

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Abstract

The purpose of this paper is to analyze the level of understanding on corporate image among university students in Malaysian public university by using a cross-sectional personal-administered questionnaire.A total of 400 questionnaires were distributed for this purpose to the students from every level of their studies study in Universiti Utara Malaysia. Systematic random sampling procedure was used in selecting the sample for this study and data obtained was analyzed using the Statistical Package for Social Science (SPSS) version 21.0.Judging from the mean scores, the study suggested the overall score of the level of understanding about the corporate image in the university among the students were high importance.Finally, implications and some suggestions for this study have been provided and it can be very useful information for both academic and managerial purposes for the higher educational institution.

Item Type:	Article
Uncontrolled Keywords:	Corporate image; Malaysian public university
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Government
Depositing User:	Mr. Abd. Rahim Romle
Date Deposited:	05 Jul 2017 02:26
Last Modified:	05 Jul 2017 02:26
URI:	https://repo.uum.edu.my/id/eprint/22495

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