Melan, Mustakim and Jamal@Jamil, Muhammad Khairunizam and Abdul Razak, Muhammad Rahmat and Mohd Jefri, Mohd Syafiq (2017) Consumers perception on development of LRT (light rail transit) in southern part of Johor toward go green transportation. In: Symposium on Technology Management & Logistics (STML–Go Green) 2016, 6th - 7th December 2016, Universiti Utara Malaysia, Sintok, Malaysia.

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Abstract

This research is conducted in order to analyze the consumer perception on development of Light Rail Transit (LRT) in southern part of Johor towards go green transportation.Johor Bahru (JB) is the capital city of Johor, Malaysia and it is located at the southern part of the state.The largest metropolitan area in the southern part of the state had a population of about 1.3 million. Southern area is one of the five corridor that was presented under the Ninth Malaysia Plan to bridge development imbalances which known as Iskandar Malaysia.One of the plans is to focus on Transit-oriented Development (TOD) that included the mass-oriented rail base urban public transportation system to reduce usage of personal transportation. The objective of this research are to evaluate perceived usefulness of developing the Light Rail Transit (LRT) in the southern part of Johor, evaluate perceived ease of use the development of LRT in the southern part of Johor and evaluate perceived convenient of development of Light Rail Transit (LRT) in the southern part of Johor.At the end of this study, there are two hypotheses can be concluding, first hypothesis is the development of LRT are perceived usefulness, ease of use and convenient in the southern part of Johor.The second hypothesis is the development of LRT are not perceived usefulness, ease of use and convenient in the southern part of Johor. These studies are focused on consumer perception towards technology implementation of transportation, and extended Technology Acceptance Model (TAM) is used as a theory of this study. The samples are taken from population in southern part of Johor.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 978-967-0910-37-6 Organized by: School of Technology Management & Logistics, Universiti Utara Malaysia
Uncontrolled Keywords:	Light Rail Transit (LRT), Transit – oriented Development (TOD), Iskandar Malaysia, Technology Acceptance Model (TAM)
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	School of Technology Management & Logistics
Depositing User:	Dr. Mustakim Melan
Date Deposited:	12 Jul 2017 00:43
Last Modified:	12 Jul 2017 00:43
URI:	https://repo.uum.edu.my/id/eprint/22609

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