Wang, Jian Zuo and Lee, Hui Xin and Teo, Hui Xin and Aziz, Zulkufli (2017) Factor influence behavior intention towards rail transportation in Malaysia. In: Symposium on Technology Management & Logistics (STML–Go Green) 2016, 6th - 7th December 2016, Universiti Utara Malaysia, Sintok, Malaysia.

PDF Restricted to Registered users only Download (145kB) | Request a copy

Abstract

Environmental concerns are growing trends as the number of private vehicles in Malaysia has increased every single year.Different types of pollutants can cause deficiencies of quality that affect mobility of life in general.Rail as sustainable transport able help in reduction of private vehicles used as well as achieve green environment. The study aimed to determine factor influence behavior intention towards rail transportation by using Ajzen's Theory of Planned Behavior as a theoretical framework.All of the predictor variables (service reliability, fares, safety and security) are involved in the study. The data were collected from 400 undergraduate students of University Utara Malaysia through questionnaire.The sampling method used in the study is non-probability.The outcomes of this study are expected to help develop awareness of sustainable rail transportation towards UUM students and the study could be encourage them to use the rail transportation services provided in Malaysia.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 978-967-0910-37-6 Organized by: School of Technology Management & Logistics, Universiti Utara Malaysia
Uncontrolled Keywords:	behaviour intention, Theory of Planned Behavior, rail transportation
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	School of Technology Management & Logistics
Depositing User:	Mr. Zulkufli Aziz
Date Deposited:	13 Jul 2017 00:49
Last Modified:	13 Jul 2017 00:49
URI:	https://repo.uum.edu.my/id/eprint/22635

Actions (login required)

View Item