Soon, Jan Jan (2017) Starlight Optical: embracing all that glitters? In: 2nd International Case Study Conference (ICSC 2017), 30th-31st October 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.

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Abstract

Tracy hung up the phone, and twirled her pen nervously.She then paced up and down her office restlessly.She just got off the phone with one of the salesmen.He was urgently pushing for her decision to whether or not to place any orders for an assortment of top designer eyewear. It was to be an assortment that was rather exclusive by the Malaysian eyewear retail industry standard. To compound to the urgency of her decision, it was not every day that salesmen carrying such top designer eyewear would travel all the way to small towns like Changlun to promote such products.It was only due to intense road-shows by the top brands, as part of their concerted large-scale promotion in Asia, that the salesmen were carrying such exclusive high-end brands. If Tracy were to postpone her decision and not place any orders, it could be a long wait for her before the next chance came by.That was why Tracy had to make up her mind overnight, though she had been mulling over it for the past week.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN: 978-967-11030-6-7 Organized by Institute of Management and Business Research (IMBRe) Universiti Utara Malaysia
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Economics, Finance & Banking
Depositing User:	Dr. Soon Jan Jan
Date Deposited:	13 Nov 2017 01:46
Last Modified:	15 Feb 2018 06:50
URI:	https://repo.uum.edu.my/id/eprint/22938

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