Chee Chee, Lim (2017) Case studies in management and business. UUM Press, Sintok. ISBN 978-967-2064-42-8
Full text not available from this repository. (Request a copy)Abstract
Institute for Management and Business Research (IMBRe) is pleased to put forward this book which contains a compilation of business management case studies.The cases in this book are meant for teaching and learning purposes which could be used for both the undergraduate and postgraduate levels.In specific, the first case about Lang Buana Museums requires students to apply their knowledge of how to manage an entity in public sector with respect to its accountability, financial management and accounting to address the Museums’ problems in trying to improve the operation and financial conditions of the Museums. The second case about Regular Care insurance and Critical Care insurance requires students to apply their knowledge of insurance management and also financial management about time value of money (TVM) concept in making purchase decisions for different needs of medical care and for different premium payment terms.The third case about BFN Bank Berhad requires students to apply their knowledge of bank management with respect to commercial bank’s operations and its lending activities to come up with turnaround strategies in reducing the bank’s non-performing loans (NPLs) to enable the bank to generate high return. The fourth case about Langkawi Buffalo Park requires students to apply their knowledge of how to manage a farm to improve its performance with respect to management, marketing and finance by conducting SWOT analysis and re-establishing the length of time expected to break even.The fifth case about a small family business requires students to apply their knowledge of strategic management by performing SWOT analysis, explaining how business creates values under cost-leadership strategy, discussing the disadvantages of resource-based model and identifying exit barriers. The sixth and last case about Knots Group Café requires students to apply their knowledge of human resource management with regard to the recruitment, development (talent management) and retention of employees for business sustainability.
| Item Type: | Book |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | School of Economics, Finance & Banking |
| Depositing User: | Dr. Lim Chee Chee |
| Date Deposited: | 21 Nov 2017 01:29 |
| Last Modified: | 21 Nov 2017 01:29 |
| URI: | https://repo.uum.edu.my/id/eprint/22958 |
Actions (login required)
 |
View Item |