Mohd Zahari, Fadhilah and Abidin, Rahimi and Osman, Nor Hasni and Ahmad, Azhar (2017) Towards an effective business model for golf industry: A proposed framework. In: 2nd International Case Study Conference (ICSC 2017), 30th-31st October 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.

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Abstract

Despite the tough climate for golf operations and golf participation in general, this industry also exhibits the potential to be a great niche tourism product.As such, to deal with the changing landscape of business in golf industry, designing an effective business model is highly imperative.This study aims to explore the business model in a golf industry, in search for a business model that is effective and competitive.A proposed framework is presented to look at various elements and components of a golf business.While the data is yet to be collected using a case study approach to a golf club in the northern region, the study suggests that the findings will provide useful insights to the golf business in designing an effective business model, hence develop necessary strategies towards superior performance.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN: 978-967-11030-6-7 Organized by: Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia
Uncontrolled Keywords:	operations excellence, business model, golf industry, business sustainability
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	15 Feb 2018 01:38
Last Modified:	15 Feb 2018 01:38
URI:	https://repo.uum.edu.my/id/eprint/23415

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