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Handling of crisis communication: A case study of Cadbury porcine DNA row


Abdul Rahim, Norhayati Rafida and Awang@Ali, Muhammad Nizam (2017) Handling of crisis communication: A case study of Cadbury porcine DNA row. In: 2nd International Case Study Conference (ICSC 2017), 30th-31st October 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.

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Item Type: Conference or Workshop Item (Paper)
Additional Information: eISBN: 978-967-11030-6-7 Organized by: Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Institute for Management and Business Research (IMBRe)
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 15 Feb 2018 01:41
Last Modified: 15 Feb 2018 01:41
URI: http://repo.uum.edu.my/id/eprint/23418

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