Ahmad Arshad, Darwina and Amran, Noor Afza and Ahmad, Halimah @ Nasibah (2017) MUDIM Enterprise: Finding the right strategy. In: 2nd International Case Study Conference (ICSC 2017), 30th-31st October 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.

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Abstract

Despite Shaarani’s efforts in positioning MUDIM as one of the successful Small and Medium Enterprises (SMEs) in Malaysia, his mind was not at peace. He visualized many business opportunities and risks involved in managing MUDIM, such as sluggish economic environment in Malaysia, turbulent market demand and technological changes and various competitive forces in the industry.For instant, competition from other firms, such as Habhal, Jalel and Adabi, and the increase in prices of raw materials used as the main ingredients for MUDIM’s products, such as dried soy bean and chilli, could also badly affect the company’s profitability.As the owner and Managing Director of MUDIM, Sharaani believed that business sustainability was very much dependent on the ability of the business strategy.To stay competitive, Shaarani had started to think to develop and penetrate to new market.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN: 978-967-11030-6-7 Organized by: Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Business Management
Depositing User:	Dr. Darwina Hj. Ahmad Arshad
Date Deposited:	13 Feb 2018 00:29
Last Modified:	15 Feb 2018 06:53
URI:	https://repo.uum.edu.my/id/eprint/23424

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