Mishra, Jagriti and Banerjee, Bhaskar (2017) Mall restructuring at A-one Mall. In: 2nd International Case Study Conference (ICSC 2017), 30th-31st October 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.

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Abstract

Mr. Ajay Kumar, the regional manager of A-one Mall was presiding over the weekly meeting with his category management team. All his apprehensions were coming true as his team started sharing facts of the last six months.The growth was stagnant, categories were not performing as per expectations and customer feedback was also moving towards negative.The entire fourth floor was not performing and retail space was turning out to be a nonproductive space.“In the retail sector, the total contribution of Food & Grocery Industry is 60-65% as per latest market reports (Maheshwari & Ghosh, 2016).I thought that food category would be a crowd puller, but it is turning out to be dampener.” said Mr. Vikram Bhathija, who was heading the Men’s Division.“It is so disappointing, but we must think of corrective actions. What if we focus on fashion category which is the second most preferred category amongst consumers (IBEF, 2017) ?” replied Mr. Ajay.Instead of focussing on corrective actions towards one category or on one floor it was decided that the entire mall including all the categories needs to be restructured for long term benefits.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN: 978-967-11030-6-7 Organized by: Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Institute for Management and Business Research (IMBRe)
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	15 Feb 2018 01:42
Last Modified:	15 Feb 2018 01:42
URI:	https://repo.uum.edu.my/id/eprint/23433

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