Sahni, Harleen (2017) The Himalaya Herbal success-mix: Product innovation and beyond. In: 2nd International Case Study Conference (ICSC 2017), 30th-31st October 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.

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Abstract

The concept of wellness had always been deep rooted in Indian culture and got manifested in Indian lifestyle through natural and organic food items, natural dyed clothing, yoga, meditation, reuse and recycling.Indian households always had been relying on certain natural, herbal, homemade recipes for wellness and for the treatment of head-to-toe aliments.In the modern, fastpaced hectic lifestyle, and increasing consciousness of environmental and social sustainability, people looked for solutions that promise overall well-being.The Himalaya Drug Company had captured the essence and power of natural ingredients and had become a forerunner in the business of providing solutions to its customers in ways which are very convenient, practical and suitable to modern lifestyles and requirements.Innovative products offered under brand name Himalaya Herbals made the aspiration of a healthy mind and a healthy body possible.But, could product innovation alone be attributed for Himalaya Herbals unique value proposition? What other aspects of company philosophy and practices steered the Himalaya Herbal outlook? What other dimensions of innovation facilitated the sustained success of Himalaya Herbal’s range of herbal formulations, from age-old solutions to remedies of modern-day problems?

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN: 978-967-11030-6-7 Organized by: Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Institute for Management and Business Research (IMBRe)
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	15 Feb 2018 01:43
Last Modified:	15 Feb 2018 01:43
URI:	https://repo.uum.edu.my/id/eprint/23438

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