Islam, Rabiul and Zainal Abidin, Irwan Shah and Abdul Ghani, Ahmad Bashawir (2017) Setting up immigrant business in Malaysia. In: 2nd International Case Study Conference (ICSC 2017), 30th-31st October 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.
Preview |
PDF
Download (508kB) | Preview |
Abstract
The top priority of the survey was to examine the success of a new business as a foreigner in remote area.The uniqueness of this restaurant was, it offered premium quality Bangladeshi flavoured cuisines which were not only admired by the local people but also many foreigners from different countries repeatedly visited the restaurant.The growth of restaurant Taufeeq Bistro was positive and profitable.People who lived surrounded community started visiting the restaurant and the business of Taufeeq Bistro had grown rapidly.The return on investment was yet to collect fully, however the restaurant would able to generate profit on its expenses to prepare foods.Location of Taufeeq Bistro was the crucial for its success. The restaurant is just around 8 miles away from the Northern University of Malaysia campus and situated within highly populated residential area. Thus, it was easy to penetrate the local, migrated and international community, since the university hosted lots of foreign students and faculties. From the survey, it can be said that foreigners contributed around 20% of the restaurant’s profit. Within a year of establishment, the owner of Taufeeq Bistro made this decision to extend, but according to him, it was needed for the continuous growth for his previous restaurant, since the new building was covering him little from the front.Operating a restaurant successfully is a major challenge.One of the most significant success factors in the restaurant business is the location.If we look into the case of Taufeeq Bistro (Mr. Obaidullah), he was doing extremely well in the road side food stall in Paya Terubong, Penang. His business maintenance costs were immensely low. Business setting up cost was visibly lesser than Changlun.He hired fewer employees that required less labor cost. However, he earned a very high profit.But, we saw it’s not always our wish to relocate, sometimes it’s the policy that pushed us to decide.
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Additional Information: | eISBN: 978-967-11030-6-7 Organized by: Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | School of International Studies |
Depositing User: | Mrs. Norazmilah Yaakub |
Date Deposited: | 15 Feb 2018 01:44 |
Last Modified: | 15 Feb 2018 01:44 |
URI: | https://repo.uum.edu.my/id/eprint/23444 |
Actions (login required)
View Item |