Mohd Hasan, Nurul Ain (2017) Managing standards in corporate social responsibility online: A case study of a Malaysian higher learning institution. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

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Abstract

The purpose of this study is to explore the current standards of CSR initiatives through the lens of a public university’s official corporate website with the aim to see which areas of CSR are addressed when measured against a set of existing and accepted best practice standards for developing nations.A case study approach was utilised to investigate a local Malaysian public university using a qualitative content analysis method.The data suggests that managing the university’s corporate website is in comprehensive particularly in the areas of human rights and anti-corruption areas.The main focus was on community driven area.This study provides a platform for further investigation to explore the trend of the current practice of CSR initiatives in Malaysian higher education institutions.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN 978-967-0910-76-5 Organized by: School of Business Management, Universiti Utara Malaysia.
Uncontrolled Keywords:	Corporate Social Responsibility, Reputation Management, Stakeholder Engagement
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	15 Apr 2018 04:20
Last Modified:	15 Apr 2018 04:20
URI:	https://repo.uum.edu.my/id/eprint/23500

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