Choo, Ling Suan and Taghizadeh, Seyedeh Khadijeh and Rahman, Syed Abidur (2017) Value co-creation and innovation performance: A conceptual model. In: Conference on Business Management 2017, 29-30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

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Abstract

To expand market share in a dynamic setting of competition, service organizations are obligated to be innovative in offering products and services to its customers. Consequently, Service Dominant Logic (S-D logic) has emerged to involve customers in the process of service development and delivery process which is known as value co-creation.Applying the value co-creation in service development and delivery enables customers to personalize the products and services based on their preferences and desire. This paper contributes in defining and discussing the concept of value co-creation based on DART Model and proposes potential relationships between value co-creation and innovation performance.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN 978-967-0910-76-5 Organized by: School of Business Management, Universiti Utara Malaysia.
Uncontrolled Keywords:	Value Co-creation, Innovative Performance, DART model, Marketing, S-D Logic
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	15 Mar 2018 01:36
Last Modified:	15 Mar 2018 01:36
URI:	https://repo.uum.edu.my/id/eprint/23672

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