Katmin, Zuhairah and Md Said, Nor Pujawati and Abdullah, Suzzaini (2017) Online shopping intention among young males in Kuala Lumpur. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

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Abstract

Young males are the main internet users in Malaysia but they shop much less online when compared to young females.This quantitative study attempts to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards the online shopping intention among young males in Kuala Lumpur.All independent variables have positive relationship and effect towards online shopping intention among young males in Kuala Lumpur.Product variety is the most influential variable for young males to shop online.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN 978-967-0910-76-5 Organized by: School of Business Management, Universiti Utara Malaysia.
Uncontrolled Keywords:	Online shopping, Intention, Young Males
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	15 Mar 2018 01:37
Last Modified:	15 Mar 2018 01:37
URI:	https://repo.uum.edu.my/id/eprint/23678

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