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Awareness attitude towards halal products among muslim youths in Gombak, Malaysia

Ishak, Samihah and Md Said, Nor Pujawati and Abdullah, Suzzaini (2017) Awareness attitude towards halal products among muslim youths in Gombak, Malaysia. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia..

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Numerous studies have highlighted on the importance of halal certification on food and products that are consumed especially by the Muslim consumers.The dissemination of halal information is carried out by various agencies. Does this information assist consumers in their awareness attitude towards obtaining halal products? This study aims to examine the awareness attitude among Muslims youth towards halal food products.The relationship of religious belief, halal information and subjective norms were tested towards awareness attitude on halal products.Questionnaires were distributed to the Muslim youths in Gombak area.The results indicated that the most influential factor towards awareness attitude products among Muslim youths is subjective norms.

Item Type: Conference or Workshop Item (Paper)
Additional Information: eISBN 978-967-0910-76-5 Organized by:School of Business Management, Universiti Utara Malaysia.
Uncontrolled Keywords: Halal, awareness, attitude, product
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 15 Mar 2018 01:37
Last Modified: 15 Mar 2018 01:37
URI: http://repo.uum.edu.my/id/eprint/23679

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