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Green product purchase intention among university students: Extending the theory of planned behaviour


Chuah, Chin Wei and Ali, Juha and Ali, Mumtaz (2017) Green product purchase intention among university students: Extending the theory of planned behaviour. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

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Abstract

The present research attempts to investigate the use of green product among university students. The theory of plan behaviour underpins the research framework of this study. Specifically, this study aims to investigate the effect of attitude, subjective norms and perceived behavioural control on intention to purchase green product. In addition to that, environmental concern is incorporated in the model as the antecedents influencing one’s attitude towards green product.

Item Type: Conference or Workshop Item (Paper)
Additional Information: eISBN 978-967-0910-76-5 School of Business Management, Universiti Utara Malaysia
Uncontrolled Keywords: Theory of Planned Behaviour, Green product, Intention, Environmental Concern
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 02 Apr 2018 00:21
Last Modified: 02 Apr 2018 00:21
URI: http://repo.uum.edu.my/id/eprint/23697

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