Badlishah, Shahrizal and Abdul Majid, Abdul Halim (2017) Self-efficacy in attaining training effectiveness for general insurance agents. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

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Abstract

Attaining training effectiveness will be beneficial for General Insurance Agents in performing their daily activities.The training expenditure for General Insurance Agent, which is accounted in the company’s book under the Agency Related Expenses (ARE), applies to all the practitioners in the general insurance agency force with effect from 1st January 2005 where the training hours and related requirements stipulated in the guidelines set by the Central Bank of Malaysia (BNM) must be complied with.The Financial Mediation Bureau (FMB),now known as Ombudsman for Financial Services (OFS), a unit under the Central Bank of Malaysia had recorded 609 customers complaints in 2015, 660 in 2014 and 742 in 2013 for General Insurance products.This report shows that the person who introduces to the public insurance products are not well versed with the product thus the knowledge imparted were different from what is it all about. In the insurance industry, the person is widely known as agent who plays the role as link between insurance companies and customers. This research has been conducted in two training session where agents was evaluated to find the best way to improve agent basic understanding on product knowledge thus connection to the higher-level knowledge is possible.As a result, agents are more comfortable to be open-minded and less stressful while learning with their peers compares to instructors.The approach using self-efficacy was developed and had resulted a more relax and conducive learning environment and the training effectiveness achieved served as evidence in agents’ performance

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN 978-967-0910-76-5 Organized by: School of Business Management, Universiti Utara Malaysia.
Uncontrolled Keywords:	Self-Efficacy, Training, Training Effectiveness, Human Resource Management
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	02 Apr 2018 00:25
Last Modified:	02 Apr 2018 00:25
URI:	https://repo.uum.edu.my/id/eprint/23781

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