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Testing the influence of environmental munificence on hotel performance

Gorondutse, Abdullahi Hassan and Abdullah, Haim Hilman (2017) Testing the influence of environmental munificence on hotel performance. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

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This study examines the influence of environmental munificence on hotels performance.Past literature indicates that few studies were done to examine the effect environmental munificence in hotels and tourist and hospitality industry.Specifically, numerous of previous researches focused on banking and manufacturing industries in developed countries.For that reason, to explore our understanding in this area, the present study conducted in Nigeria hotels industry.The data were collected using survey designed from 83 owner/manager of hotel in Kano North West of Nigeria using census as sampling technique.The data were analyzed using SPSS and SEM AMOS.GRAHIC the findings indicated that environmental munificence is significant on hotels performance. Similarly, the result signifies the appropriateness of SEM in analysis and has contributed better understanding of environmental munificence on hotel performance.Further, finding is significant to practitioners and policy makers in enhancing the practicability/actions on implementing this result.Based on these finding, theoretical and practical implications, and future research suggestions were discussed.

Item Type: Conference or Workshop Item (Paper)
Additional Information: eISBN 978-967-0910-76-5 Organized by: School of Business Management, UniversitiUtara Malaysia.
Uncontrolled Keywords: Environmental Munificence, Performance, Hotels
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 02 Apr 2018 00:27
Last Modified: 02 Apr 2018 00:27
URI: http://repo.uum.edu.my/id/eprint/23820

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