Ahmed, Ammar and Lebai Othman, Ismail and Qureshi, Muhammad Asif (2017) Impact of Internal Practices on Organizational Performance: A Review and Research Agenda in the Pakistan Banking Sector. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

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Abstract

Investigation in organizational performance issues is becoming an important research agenda in the recent times.Considering this research agenda, the aim of the current study is to propose the novel conceptual model signifying the impact of organizational internal practices like organizational culture and organizational internal market orientation on the organizational performance in the perspective of organizational commitment as a mediator.Based on the relevant literature review, five research propositions have been framed.Also, the current study indicated the linkages and interactions that take place between organizational behavior and marketing concepts and its consideration at the organizational level which affects the organizational commitment leading to organizational performance.The two underpinning theories (i) Resource Based View (RBV) and (ii) Social Exchange Theory (SET) underpinned the proposed conceptual model.This investigation recommends that the Pakistan banking organizations should focus on their organizational culture and organizational internal market orientation as a strategy and implement them to meet their employees and bank goals. This implementation of the strategies will influence the organizational commitment and in turn enhance the organizational performance.Considering the current situation of the Pakistan banking sector, this study is expected to generate very useful insight for the future researchers, policy makers, branch managers and the regulatory authorities.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN 978-967-0910-76-5 Organized by: School of Business Management, Universiti Utara Malaysia.
Uncontrolled Keywords:	Organizational Culture, Organizational Internal Market Orientation, Organizational Commitment, Organizational Performance, Banking Sector.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	02 Apr 2018 00:27
Last Modified:	02 Apr 2018 00:27
URI:	https://repo.uum.edu.my/id/eprint/23822

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