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A conceptual model: Continuance intention of mobile banking among Malaysian customers


Mohtar, Shahimi and Abdul Rani, Nurdiana and Ariffin, Ahmad Shabudin (2018) A conceptual model: Continuance intention of mobile banking among Malaysian customers. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia,. (Unpublished)

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Abstract

In the research field of mobile banking, attention is focused on customers‟ adoption of mobile banking.However, the expected benefits of a given IT cannot be realized and its implementation cannot be considered successful if its usage is not sustained over the long-term by the users who are expected to benefits from its usage.In this paper, through contrasting the dimensions of customers‟ trust and factors that affect the mobile banking customer‟s behaviour, this study proposes the dimensions of mobile banking customer‟s trust and the conceptions of these dimensions.Based on the key conception of mobile banking customers‟ trust, this study extends the expectation-confirmation model for information technology and build a conceptual model of mobile banking customers‟ continuance intention.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by: School of Technology Management and Logistics (STML), Universiti Utara Malaysia.
Uncontrolled Keywords: Concept Model, Mobile banking, Satisfaction, Trust, Continuance Intention
Subjects: H Social Sciences > HG Finance
Divisions: School of Technology Management & Logistics
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 04 Jun 2018 01:18
Last Modified: 04 Jun 2018 01:18
URI: http://repo.uum.edu.my/id/eprint/24241

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