Mohd-Bashri, Nur Fathiah and Mat Yamin, Fadhilah (2015) A correlational study of the relationship between users acceptance and satisfaction towards behavioural intention. International Quarterly Journal for Arts, 5 (16). pp. 86-92. ISSN 2320 – 6659

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Abstract

The popularity of Facebook as social interaction tool among people worldwide cannot be denied. In Malaysia, Facebook become the most popular Social Networking Site (SNS) especially among the adoles- cents and young adults’ users in the age range of 18-35 years old.Thus, the purpose of this pilot study is to investigate the relationship between users’ acceptance and satisfaction factors towards behavioural intention among the adolescents and youth users in using Facebook as social interaction tool. The reliability of measures used in this study is acceptable because the Cronbach’s Alpha value for the variables and dimensions in this study is more than 0.7. Meanwhile all the hypotheses in this study are supported and in the line with the previous studies.

Item Type:	Article
Uncontrolled Keywords:	Acceptance, Satisfaction, Behavioural Intention, Facebook, So- cial Interaction, Integration.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	25 Jun 2018 01:11
Last Modified:	25 Jun 2018 01:11
URI:	https://repo.uum.edu.my/id/eprint/24281

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