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Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern

Mohd Noor, Nor Azila and Muhammad, Azli (2017) Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern. International Journal of Applied Business and Economic Research, 15 (24). pp. 1-7. ISSN 0972-7302

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The issue of counterfeiting is common in many parts of the world, especially in the developing countries.This issue has reached a critical stage when counterfeiting is viewed globally as a criminal act and even on par with narcotics, weapons, human trafûcking and terrorism. There were many studies in the past carried out to find the underlying reasons why consumers purchase counterfeit products. However, there is no best solution to overcome this issue other than a strict and standard law enforcement to be practiced and enforced all around the world. This article sets out to examine to what extent ethical concern influences consumers’ purchase behavior of counterfeit products. An intercept survey involving consumers who visited hot spot areas selling counterfeit products was conducted.A self-administered questionnaire was designed using established scales. A variety of statistical techniques were used to analyze the data.Analyses conducted reveal that ethical concern is negatively related to the purchase behavior of counterfeit products.The findings indicate that respondents who have higher ethical concern will have lower tendency to purchase counterfeit products.The research provides an understanding of ethical issue on unethical behavior such as counterfeiting.

Item Type: Article
Uncontrolled Keywords: counterfeit products, consumer purchase behaviour, ethical concern, counterfeiting
Subjects: H Social Sciences > HB Economic Theory
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 30 Jul 2018 02:18
Last Modified: 30 Jul 2018 02:18
URI: http://repo.uum.edu.my/id/eprint/24504

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