Mahmood, Rosli and Abu Bakar, Hatimah (2015) Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation. In: The 7th International Conference of the Asian Academy of Applied Business (AAAB) 2015, 27-29 May 2015, Guangzhau, China.

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Abstract

The aim of this research is to examine the relationship between strategic improvisation and performance of small-medium enterprise (SMEs). The study also seeks to determine the mediating effect of entrepreneurial orientation on the strategic improvisation and performance relationship.Based on the theoretical consideration, a model was proposed to examine these relationships.Quantitative survey method was employed and data were collected from the owner/managers who were randomly selected from a sampling frame of registered SMEs.A total of 368 usable responses were received from a total of 1920 distributed questionnaires, giving a response rate of 19.2 percent.Partial Least Square (PLS)structural equation modelling was used for the data analysis.The findings revealed that significant relationship exists between strategic improvisation and performance, and that entrepreneurial orientation plays a mediating role in the strategic improvisation and performance relationship.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Organized by: Universiti Malaysia Sabah
Uncontrolled Keywords:	Strategic improvisation, entrepreneurial orientation performance, Small and Medium Enterprise (SMEs)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	12 Sep 2018 03:36
Last Modified:	12 Sep 2018 03:36
URI:	https://repo.uum.edu.my/id/eprint/24589

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