Bohari, Abdul Manaf and Rainis, Ruslan and Marimuthu, Malliga (2010) Spatial information systems for sustaining the profitability of retailer business during the global meltdown economy. In: The Third International Conference on International Studies (ICIS 2010), 1st-2nd December 2010, Hotel Istana Kuala Lumpur. College of Law, Government and International Studies, Universiti Utara Malaysia. , Universiti Utara Malaysia, pp. 1-14. ISBN 9789832078456

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Abstract

Profitability is the central issues of world wide business firms, especially during the un-predictable situation under the global meltdown economy. Retailer is the most influenced by the crisis because it highly depends on the customers buying activity. In perspective of customers, the value that rewarded from purchasing activity is the most important consideration to continually transaction with the retailer. However, in perspective of retailers, they want to maximize the profit by utilizing their marketing efforts on selling the product to customers. As long as customer continues do the transaction, retailer believed that they can achieve their target. Critically, the contrast view of customer-retailer on the value will raise the issues on profitability and has identified as unsolved issues in the marketplace. Thus, this paper is highlighting the capability of Spatial Information Systems for sustaining the profitability of retailers. By utilizing this technology, it’s helps retailers in sustaining the retailer’s performance, via managing the customer value continuously and practically. Moreover, Spatial Information Systems provide tools and platform to analyzing the customer value in the marketplace, as the real geographical marketplace. Practical aspect of Spatial Information Systems applications are discussed with specific focus on retailer’s business. Moreover, the used of spatial information systems is practically important to the manager to make them understand on what are the real chances on customer value in the geographical marketplace. At the end, suggestion was made on how to choose the suitable Spatial Information Systems to retailers with considerations on the current financial matters.

Item Type:	Book Section
Additional Information:	Jointly Organised by Ministry of Higher Education, UUM College of Law, Government & International Studies (UUM COLGIS) and Association of International Studies Malaysia (AIS)
Uncontrolled Keywords:	Spatial Information Systems, Profitability, Retailer Business, Global Meltdown Economy
Subjects:	H Social Sciences > HF Commerce
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	22 Feb 2011 06:46
Last Modified:	24 Apr 2016 08:10
URI:	https://repo.uum.edu.my/id/eprint/2464

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