Akhtar, Adeel and Mahmood, Zeeshan and Nawaz, Muhammad Kashif and Haider, Muhammad John (2017) Impact of Service Orientation on Financial Performance of Banking Sector of Pakistan: Examining the Mediating Role of Job Satisfaction. In: 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel, Penang Malaysia.

PDF Restricted to Registered users only Download (462kB) | Request a copy

Abstract

The services sector of an economy plays major role in financial and social development. Services sector is dominant in the developed economies as it contributes upto 70% of total GDP. Even in the case of manufacturers it is difficult to survive without providing quality services. To shed light on the subject, this study aims to find the impact of service orientation on financial performance through mediating role of employees’ job satisfaction in banking sector of Pakistan. For this purpose, data were collected from staff working in the banking sector of district Vehari, Pakistan.Questionnaire was used as a tool for data collection from a sample of 196 employees working in banks of district Vehari.SPSS 17 was used as a tool for data analysis.Findings of factor analysis are used to test the validity of the measured constructs.Cronbach’s alpha confirmed the reliability of the measured constructs. Likewise, correlation and regression analysis show that all the study variables are positively related to each other.More specifically, Service orientation has affirmative and significant impact on the financial performance and employees’ job satisfaction.Furthermore, it is also confirmed that employees’ job satisfaction mediates the relationship between service orientation and financial performance in banking sector of Pakistan. These findings are helpful for the HR policy makers for improvement in the HR policies and resultantly improvement in the financial performance of banks.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISSN-2523-1537 Cover and Layout: Sobia Nasir, Center for Sustainability Research and Consultancy Distributed by: School of Economics, Bahauddin Zakariya University Multan Pakistan (www.bzu.edu.pk) Center for Sustainability Research and Consultancy (www.globalcsrc.org) School of Economics Finance and Banking, Universiti Utara Malaysia (www.sefb.uum.edu.my)
Uncontrolled Keywords:	Service orientation, employee job satisfaction, financial performance, financial sector, Vehari, Pakistan
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	23 Sep 2018 07:47
Last Modified:	23 Sep 2018 07:47
URI:	https://repo.uum.edu.my/id/eprint/24801

Actions (login required)

View Item