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Designing A Conceptual Framework on Health Food Consumption Patterns among Malaysian Consumers

Djermani, Farouk and Sulaiman, Yaty (2017) Designing A Conceptual Framework on Health Food Consumption Patterns among Malaysian Consumers. In: 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia..

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Abstract

Healthy foods refer to foods that are safe for consumption, fine in quality and are nutritious in meeting the principle for sustainability of health.Recently consumption of healthy food has emerged as alternative approach for preventing form obesity and chronic diseases, that affecting Malaysia with high threat , in which unhealthy food consumption is now the leading cause of morbidity and mortality in low and middle-income social classes. Based on that, this conceptual framework is constructed of four variables place and price as independent variables, consumption patterns of healthy food as dependent variable. Moreover, this research also proposed lifestyle as mediator.Based on the arguments in the article, five major hypothesis were developed to refine our understanding of the consumption patterns.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISSN-2523-1537 Cover and Layout: Sobia Nasir, Center for Sustainability Research and Consultancy Distributed by: School of Economics, Bahauddin Zakariya University Multan Pakistan (www.bzu.edu.pk) Center for Sustainability Research and Consultancy (www.globalcsrc.org) School of Economics Finance and Banking, Universiti Utara Malaysia (www.sefb.uum.edu.my)
Uncontrolled Keywords: Healthy food, consumption patterns, lifestyle, place and price
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 30 Sep 2018 07:39
Last Modified: 30 Sep 2018 07:39
URI: https://repo.uum.edu.my/id/eprint/24866

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