Gawuna, Muhammad Sani and Abdul Rahman, Maria (2017) Customer Satisfaction and Service Quality as Determinants of Customer Loyalty in Nigerian Hospitality Industry. In: 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia..

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Abstract

It has been established in the literature that there exist consistent justification for the effect of customer satisfaction and service quality on customer loyalty in most service industries.However, substantial numbers of these studies were conducted in advanced countries ranging from the United States of America, Canada, European countries, China, Malaysia, India and other countries outside Africa. Hence, the need to replicate these studies in Africa and Nigeria in particular considering the present economic challenges the country is presently experiencing, which to a large extent have a negative impact on the patronage of goods and services.Specifically, the paper intends to ascertain the attributes capable of generating customer loyalty in the hotels.It also seeks to identify the correlation among customer satisfaction, service quality and hotels guest loyalty in Nigeria. As Shoemaker and Lewis (1999) observed that hospitality industry’s survival lie solely on their ability to achieve customer loyalty.Therefore, the study proposed that a positive and significant relationship exists between; customer satisfaction, service quality and customer loyalty.Therefore, after review of extant literature, the study found that positive and significant relationship exists between the studied variables.It therefore recommends that hotel industry managers should strive and ensure that their offerings are in conformity or even exceed the requirements of their esteemed guests.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISSN-2523-1537 Cover and Layout: Sobia Nasir, Center for Sustainability Research and Consultancy Distributed by: School of Economics, Bahauddin Zakariya University Multan Pakistan (www.bzu.edu.pk) Center for Sustainability Research and Consultancy (www.globalcsrc.org) School of Economics Finance and Banking, Universiti Utara Malaysia (www.sefb.uum.edu.my)
Uncontrolled Keywords:	Cost of quality, finance, hospital, lean healthcare
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	03 Oct 2018 00:17
Last Modified:	03 Oct 2018 00:17
URI:	https://repo.uum.edu.my/id/eprint/24873

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