Siddiqui, Sulaman Hafeez and Lebai Othman, Ismail (2017) Influence of Supply Chain Linkages with BoP Enterprises on Market Knowledge Competence and Propensity to Internationalization of MNEs: A Measurement Model. In: 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia.

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Abstract

Objectives: There has been growing interest in network theory of internationalization as a means to achieve ‘cooperative advantage’ and ‘economies of networking’.Yet there is seldom any measurement model that may offer quantitative approach and tools to analyze role of supply chain linkages of Base of Pyramid (BoP) enterprises with MNE subsidiaries in host markets.Design/Methods: The study makes use of statistical data reduction techniques such as factor analysis to test reliability and validity of the proposed model using data obtained through a structured questionnaire from supply chain/marketing managers of MNEs with backward and/forward supply chain linkages with BoP firms in Pakistan.Results: The study develops a measurement framework and structured questionnaire to analyze impact of sustainable/inclusive supply chain linkages as exogenous variable with the variables of subsidiary internationalization in host markets. Implications/originality/value: The study offers implications for linking vast sector of micro and small enterprises with value chain network as economic agents of MNEs to support its innovation and market outreach strategy in a sustainable manner.Further empirical studies are needed to validate and extend the hypothesized relationships of proposed model of sustainable internationalization.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISSN-2523-1537 Cover and Layout: Sobia Nasir, Center for Sustainability Research and Consultancy Distributed by: School of Economics, Bahauddin Zakariya University Multan Pakistan (www.bzu.edu.pk) Center for Sustainability Research and Consultancy (www.globalcsrc.org) School of Economics Finance and Banking, Universiti Utara Malaysia (www.sefb.uum.edu.my)
Uncontrolled Keywords:	MNEs, supplychain linkages, base of pyramid firms, market commitment, market knowledge, internationalization
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	03 Oct 2018 00:23
Last Modified:	03 Oct 2018 00:23
URI:	https://repo.uum.edu.my/id/eprint/24884

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