Sia, Joseph Kee Ming (2010) A model of higher education institutions choice in Malaysia - A conceptual approach. In: The Third International Conference on International Studies (ICIS 2010), 1st-2nd December 2010, Hotel Istana Kuala Lumpur. College of Law, Government and International Studies, Universiti Utara Malaysia. , Sintok, pp. 1-21. ISBN 9789832078456

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Abstract

With the liberalization of Malaysia government policy in higher education services in the 1990s, student enrollment has increased substantially. This is evidenced by the number of private higher education institutions being set up in Malaysia. However, the higher education institutions (HEIs) are faced with a difficult situation of trying to understand how students select HEIs of their choice. This conceptual paper seeks to explore the criteria with which students select their HEIs and build a conceptual model to suit to the local higher education services industry. Factors influence student’s choice of HEIs are student characteristics, external influences, college attributes. Also, in the model, information satisfaction as a mediating variable is discussed. Areas for future research are highlighted.

Item Type:	Book Section
Additional Information:	Jointly organised by Ministry of Higher Education, UUM College of Law, Government & International Studies (UUM COLGIS) and Association of International Studies Malaysia (AIS)
Uncontrolled Keywords:	influence, student’s choice of higher education institution, higher education institution, student characteristics, external influences, college attributes
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	College of Law, Government and International Studies
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	22 Feb 2011 08:51
Last Modified:	27 Feb 2011 04:13
URI:	https://repo.uum.edu.my/id/eprint/2502

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