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Tourism destination image, satisfaction and loyalty: A study of the Dead Sea in Jordanian curative tourism


Alqurneh, Majid and Md Isa, Filzah and Othman, Abdul Rahim (2010) Tourism destination image, satisfaction and loyalty: A study of the Dead Sea in Jordanian curative tourism. In: The Third International Conference on International Studies (ICIS 2010), 1st-2nd December 2010, Hotel Istana Kuala Lumpur. College of Law, Government and International Studies, Universiti Utara Malaysia. , Sintok, pp. 1-10. ISBN 9789832078456

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Abstract

The aim of this paper is to explore the relationship between three key variables, namely image, satisfaction and loyalty in curative tourism industry in Jordan. The seven dimensions of the tourism destination image employed in this study are travel environment, national attraction, accessibility, infrastructure, relaxation aspect, outdoor activities and price and value. 202 tourists visiting the Dead Sea in Jordan were used as the sample. The study demonstrates that tourist satisfaction mediates the relationship between destination image and loyalty.

Item Type: Book Section
Additional Information: Jointly organised by Ministry of Higher Education, UUM College of Law, Government & International Studies (UUM COLGIS) and Association of International Studies Malaysia (AIS)
Uncontrolled Keywords: curative tourism, tourism destination image, satisfaction, and loyalty
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: College of Law, Government and International Studies
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 22 Feb 2011 09:12
Last Modified: 27 Feb 2011 03:51
URI: http://repo.uum.edu.my/id/eprint/2505

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