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Exploring the opportunities and perceived success of internationalization strategies in Malaysian SME’s


Hussain, Fawad and Mubarak, Saleh and Hassan, Mohamad Ghozali and Mohtar, Shamimi (2010) Exploring the opportunities and perceived success of internationalization strategies in Malaysian SME’s. In: The Third International Conference on International Studies (ICIS 2010), 1st-2nd December 2010, Hotel Istana Kuala Lumpur. College of Law, Government and International Studies, Universiti Utara Malaysia. , Sintok, pp. 1-9. ISBN 9789832078456

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Abstract

There is a complete transforming process all around the global economy. Technological displacement is displacing all the business activities into information oriented or information based activities. Internationalization has the great contribution in the fundamental changes which took place all over the world. In fact due to internationalization a revolution has been introduce globally. Due to the web there is availability of extended opportunities for Malaysian customer and small & medium enterprises (SME‟s). There is a need of an orderly frame work, due to limited research on the role of internet in international marketing. In order to have the better understanding to the role of internet in international marketing strategy, it is needed to examine the purpose for which SME‟s use the internet in the international marketing context(Shanker & Meyer, 2009). This paper will be providing a significant contribution in the development of internationalization process among Malaysian SME's. This paper will also help Malaysian SME's to improve their internationalization strategies in contrast with the electronic commerce.

Item Type: Book Section
Additional Information: Jointly organised by Ministry of Higher Education, UUM College of Law, Government & International Studies (UUM COLGIS) and Association of International Studies Malaysia (AIS)
Uncontrolled Keywords: Internationalization, Internet, e-Commerce, Strategy, Malaysia SME’s
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Technology Management & Logistics
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 22 Feb 2011 09:25
Last Modified: 25 Apr 2016 01:13
URI: http://repo.uum.edu.my/id/eprint/2508

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