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The relationship between consumer-perceived value and the propensity to use sports tourism event websites


Lim, Khong Chiu and Radzuwan, Radzliyana and Khor, Poy Hua (2018) The relationship between consumer-perceived value and the propensity to use sports tourism event websites. In: Sth ADVANCES IN HOSPITALITY AND TOURISM MARKETING AND MANAGEMENT (AHTMM) CONFERENCE, 25 - 29 June 2018, Emeral Hotel, Bangkok-Thailand.

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Abstract

This study was conducted to investigate the impact of consumer-perceived value on the propensity to use sports tourism event websites. A self-administered questionnaire was used to collect data from 530 sport tourists who participated in three major sporting events. The correlation analyses show that there was a significant relationship between consumer-perceived value and the propensity to use the website% This study also portrayed that flexibility and reliability. had contributed 11.3 percent of the total variance of the propensity to use the websites. The findings were useful for designing a distinctive website on how to market the products and or services effectively. .

Item Type: Conference or Workshop Item (Paper)
Additional Information: eISBN 9780996424431
Uncontrolled Keywords: Consumer-perceived value, online marketing, sports tourism events, sports tourists
Subjects: T Technology > T Technology (General)
Divisions: School of Tourism, Hospitality and Event Management
Depositing User: Mr. Che Hasan Hashim
Date Deposited: 11 Dec 2018 02:38
Last Modified: 11 Dec 2018 02:38
URI: http://repo.uum.edu.my/id/eprint/25236

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