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Information-Seeking Behaviour Model of International Students’ Use of Social Media


Bukhari, Sarah and Hamid, Suraya and Ravana, Sri Devi and Ijab, Mohamad Taha (2018) Information-Seeking Behaviour Model of International Students’ Use of Social Media. In: Knowledge Management International Conference (KMICe) 2018, 25 –27 July 2018, Miri Sarawak, Malaysia.

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Abstract

The purpose of this paper is to propose a model of information-seeking behaviour (ISB) of international students when they are using social media.A netnography is conducted on Facebook and we evaluated the both posts/comments. A thematic coding was performed on the both posts/comments and we have identified two main themes as information needs and information source, which were divided into sub-themes. Information needs are the information that international students required in a new environment. On the other hand, information source provides the solutions to fulfil the information needs. With the help of netnography and extant literature, this paper proposes the model of ISB of international students’ use of social media. This study enhances the previous models of ISB and offers future research direction in validating the new model.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789670910871 Organized by: School of Computing, College of Arts and Sciences, Universiti Utara Malaysia.
Uncontrolled Keywords: Social media, social network analysis,information-seeking behaviour, international students.
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: School of Computing
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 28 Nov 2018 00:34
Last Modified: 28 Nov 2018 00:34
URI: http://repo.uum.edu.my/id/eprint/25242

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