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Assessing Decision Factors for House Purchasing (Needs Vs. Preferences) from Case Study of First-Time Potential Homebuyers in Klang Valley: Towards Technology-Mediated Individual Decision Aid


Sarif, Siti Mahfuzah and Mohamed, Shafinah Farvin Packeer and Khalid, Mohamad Sukeri (2018) Assessing Decision Factors for House Purchasing (Needs Vs. Preferences) from Case Study of First-Time Potential Homebuyers in Klang Valley: Towards Technology-Mediated Individual Decision Aid. In: Knowledge Management International Conference (KMICe) 2018, 25 –27 July 2018, Miri Sarawak, Malaysia.

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Abstract

This study assesses the decision factors for house purchasing as part of the design model of a technology-mediated decision aid for first-time homebuyers. Technology-mediated assistance in house purchasing decision is evidenced in many developed countries, however, in Malaysia less study was found although the decision challenges faced by first-time homebuyers are undeniable. 19 decision variables under four group of housing attributes, namely, locational, neighborhood, structural and social cultural, are tested. A factor analysis approach is used on 320 case study data of first-time potential homebuyers in Klang Valley.This study finds that first-time homebuyers perceived locational and structural attributes as needs, where as neighborhood and social cultural attributes as preferences.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789670910871 Organized by: School of Computing, College of Arts and Sciences, Universiti Utara Malaysia.
Uncontrolled Keywords: House purchasing, factor analysis, technology-mediated decision aid
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: School of Computing
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 28 Nov 2018 00:41
Last Modified: 28 Nov 2018 00:41
URI: http://repo.uum.edu.my/id/eprint/25248

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