Ahmad Musadik, Siti Hajar Salwa and Abdul Ghani Azmi, Ida Madieha (2016) A conceptual paper: the effect of Islamic religiosity on impulse buying behavior. In: Proceeding 6th International Conference on Global Social Entrepreneurship (Kota Bharu) 2016, Kota Bharu ,Kelantan.

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Abstract

The role of religiosity had been studied in numerous marketing fields particularly in buying behavior. Impulse buying behavior has long been considered as one type of buying behavior, which is frequently exercised among consumers in this modern age. There is a growing stream of research on impulse buying behavior, which is most likely conducted from retail purchasing context and was revealed that there are varieties of factors contributing into this behavior. Generally, previous studies on impulse buying had focused on three perspective, namely personal or individual factors (e.g. lack of self-control), products’ factors (e.g. low and high price), as well as situational factors (e.g. store environment). However, there is scarce conceptual and theoretical knowledge in marketing studies discussing religious influence on impulse buying behavior. Therefore, the purpose of this conceptual paper is to review the relationship between religiosity factor and impulse buying behavior, which will be resulted to new perspective on impulse buying behavior and religious study. It is essential to explore the relationship between religiosity and impulse buying behavior as less attention had been paid to this matter. Therefore, future results of this study definitely will be interesting and contribute towards body of knowledge.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 9789671371848
Uncontrolled Keywords:	Impulse Buying Behavior, Religiosity, Buying Behavior, Shopping, Retailer
Subjects:	L Education > L Education (General)
Divisions:	Islamic Business School
Depositing User:	Mr. Che Hasan Hashim
Date Deposited:	11 Dec 2018 02:40
Last Modified:	11 Dec 2018 02:40
URI:	https://repo.uum.edu.my/id/eprint/25308

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