Abdul Rahim, Rafidahtul and Abdul Rahman, Nik Adzrieman (2018) The effectiveness of green campaign: No Plastic Bag campaign in Penang. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

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Abstract

No Plastic campaign is important in order to reduce the use of plastics that will lead to a greener environment, reduce the problem of marine litter and contribute to efficient garbage landfill process. Penang launched the No Plastic campaign on daily basis starting 1 January 2011. A twenty cents charge per plastics will be the charge for each plastic bag request by the consumer. The objective of this study is to identify the understanding and awareness level of consumer towards the campaign’s objective and to relate the consumers’ behaviour towards the campaign. The significance of this study is to determine the understanding of consumer towards green campaign. The method that will be using is target-sampling method targeted people who live in Penang Island, whereby the respondent will be selected based on the opportunity sampling method.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	e-ISBN 978-967-0910-77-2 Organized by: School of Multimedia Technology and Communication (SMMTC) Universiti Utara Malaysia
Uncontrolled Keywords:	campaign, green campaign, No Plastic Bag’s campaign.
Subjects:	P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	19 Dec 2018 00:29
Last Modified:	19 Dec 2018 00:29
URI:	https://repo.uum.edu.my/id/eprint/25338

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