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Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry


Yusuf, Nafisa Aminu and Mustaffa, Che Su and Mohamad, Bahtiar (2018) Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

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Abstract

The objective of this paper is to examine empirically the influence of corporate social responsibility on customer-based corporate reputation of the Nigerian insurance industry. The data for this study was collected from 327 customers of insurance companies in Nigeria. The study utilized PLS-SEM path modeling with the aid of Smart PLS 2.0 software to test the research hypotheses. The findings revealed that two CSR dimensions (Economic concern and social equity) have significant positive effects on the CBCR in the Nigerian insurance industry. However, the study failed to support the second hypotheses that predicted the positive relationship between environmental concern and CBCR. The study recommended the need for insurance companies to engage in aggressive CSR activities with a view to enhance awareness and increase their level of penetration within the teaming Nigerian populace that are yet to appreciate the benefits of insurance services in the country.

Item Type: Conference or Workshop Item (Paper)
Additional Information: e-ISBN 978-967-0910-77-2 Organized by: School of Multimedia Technology and Communication (SMMTC) Universiti Utara Malaysia
Uncontrolled Keywords: Corporate Social Responsibility, Customer Based Corporate Reputation, Insurance Industry
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 19 Dec 2018 00:34
Last Modified: 19 Dec 2018 00:34
URI: http://repo.uum.edu.my/id/eprint/25344

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