Pourpunsawat, Pakorn and Mohd Noor, Nor Azila and Romle, Abd Rahim (2017) A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry. World Journal of Management and Behavioral Studies, 5 (2). pp. 26-30. ISSN 2306-840X

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Abstract

Thailand is a leading regional and global automotive manufacturer. It was ranked the first among ASEAN countries and 15th in the world in 2012. It is also a major regional production base for motorcycle and automotive parts. The car production has been steadily increasing since 1999. The concept of relationship commitment between buyers and sellers has generated lot of interests and has been the central focus in relationship marketing research. This paper is perform to propose a study of the power influence in the relationship commitment between dealers and suppliers in the Thai automobile industry

Item Type:	Article
Uncontrolled Keywords:	Power Trust Relationship Commitment Thailand Automobile Industry
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	04 Mar 2019 01:17
Last Modified:	04 Mar 2019 01:17
URI:	https://repo.uum.edu.my/id/eprint/25690

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