Abdul Hanan, Suhaila (2017) Intention to comply with the school zone speed limit: scenario-based study. Journal of the Eastern Asia Society for Transportation Studies, 12. pp. 1965-1973. ISSN 1881-1124

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Abstract

This study assessed the ability of the extended Theory of Planned Behavior (TPB) to account for motorcyclists' intentions to comply with the school zone speed limit (SZSL) in 2 specific scenarios: presence of other drivers driving and the presence of school children in a school zone. A sample of motorcyclists (N=634) was surveyed with a questionnaire constructed to measure attitudes toward behaviors, subjective norms, perceived behavioral control, habit, personal norm and behavioral intentions. Results showed that the scenarios affect the motorcyclist attitude, habit and personal norm. In particular, with the presence of school children in a school zone, attitude and personal norm became significant predictors of intention to comply. In contrast, with the other drivers driving in the school zone and no school children around that area, attitude and habit were the significant predictor towards intention to comply. The relation between attitude and behavioral intentions was consistently stronger between the two scenarios.

Item Type:	Article
Uncontrolled Keywords:	Road Safety, Motorcyclist, School zone, Intention, Compliance Behaviour, Scenario-based study
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	18 Apr 2019 00:48
Last Modified:	18 Apr 2019 00:48
URI:	https://repo.uum.edu.my/id/eprint/25949

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