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Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users


Mutum, Dilip and Ghazali, Ezlika (2006) Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users. Proceedings of AGBA 3rd World Congress, Advances in Global Business Research, 3 (1). pp. 166-176. ISSN 1549-9332

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Abstract

This study is among the few to study whether there is any difference in the internet oriented lifestyles between online Malaysian shoppers and non-shoppers. It was found that most online shoppers are young males who were professionals, managers or had their own businesses. They are less concerned about online security, are competent internet users and shop online because they find it fun, easy and convenient. The study also revealed some fundamental satisfied and dissatisfies of shopping online. It is recommended that those companies involved in e-commerce activities should take steps to reduce the fears of the consumers with regards to online shopping.

Item Type: Article
Uncontrolled Keywords: e-commerce, Malaysia
Subjects: H Social Sciences > HF Commerce
Divisions: UNSPECIFIED
Depositing User: Mrs. Juwita Johari
Date Deposited: 15 Jul 2010 08:18
Last Modified: 15 Jul 2010 08:18
URI: http://repo.uum.edu.my/id/eprint/260

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