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The antecedents’ strategies and processes of product innovation performance


Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Wan Abaid, Wan Mohd Azwan and Perumal, Selvan and Mohd Fauzi, Waida Irani (2018) The antecedents’ strategies and processes of product innovation performance. Management Science Letters Management, 8. pp. 1183-1198. ISSN 19239335

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Abstract

Innovation has become unavoidable choice for companies to survive. However, a high percentage of new products fail, which increase the risk of using innovative ideas. Therefore, to control and reduce the risk of introducing new products, most companies need to invent new products that can meet the customers’ real needs. Accordingly, customer must be the main source of the information through which the ideas of new products are generated. Having the knowledge about the market needs and trends is not enough as the knowledge needs to be translated into real products. Hence, capabilities, in this context, play a vital role to enhance product innovation performance of the organizations. Thus, this study investigates the role of manufacturing capabilities in enhancing the organizations’ abilities to translate the ideas into the right product that can meet customers’ needs. Moreover, this paper discusses the link between customer knowledge management and developing manufacturing capabilities. The study is conducted in Malaysia, and uses the information of 134 manufacturing companies for the survey. Partial least square is used to obtain the results. The findings are discussed and compared with other results in the literature.

Item Type: Article
Uncontrolled Keywords: Customer knowledge management Manufacturing capabilities Product innovation performance Partial least square Malaysian manufacturing companies
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 07 Jul 2019 07:38
Last Modified: 07 Jul 2019 07:38
URI: http://repo.uum.edu.my/id/eprint/26161

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