Suppiah, S Maartandan and Ahmad, Mohd Khairie and Yusof, Norhafezah (2019) Leadership communication conception of Malaysian Hindus and its relevancy to Mahathir’s leadership. Jurnal The Messenger, 11 (1A). pp. 94-110. ISSN 2086-1559

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Abstract

Literatures proposed that culture does influence the success of leadership communication. Mahathir was criticised to be a leader who promotes the betterment of the majority community and marginalised the Indians. Despite of that, the Indians in Malaysia showed advancement in various sectors including politics, economy and social. Therefore, this exploratory study aims to bridge the gap by investigating the attributes that link between Mahathir’s leadership communication and Indian community. Qualitative methodology was utilized and data were collected through a series of intensive interviews with 15 informants consists of Indian political, non-governmental organisation and community representatives. Based on the thematic analysis, two main attributes that strongly link to Indian culture were identified: leadership communication conception (Sattva Guna) and characteristics of good leadership communication (Sattva characteristics). This study has contributed to enhance understanding of leadership communication from multi-cultural context, specifically about the Indian’s cultural conceptions

Item Type:	Article
Uncontrolled Keywords:	Social Change, Culture Sensitivity, Minority, Inter-ethnic Leadership Communication.
Subjects:	P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	10 Jul 2019 08:26
Last Modified:	10 Jul 2019 08:26
URI:	https://repo.uum.edu.my/id/eprint/26197

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