Pourpunsawat, Pakorn and Mohd Noor, Nor Azila and Romle, Abd Rahim (2017) Power, trust and relationship commitment in dealer-supplier relationship in Thailand automobile industry. Asian Journal of Business Management Studies (AJBMS), 8 (2). pp. 26-32. ISSN 2222-1387

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Abstract

The automotive industry is one of the main industries in Thailand with significant contribution to the economy, employment, value added and automotive technology development in Thailand as well as supply chain related industries. The automotive industry is one of the main industries in Thailand that generates economic value for the country. Due to consistent economic and industrial growth in Thailand and Asia, in 2014, Thailand automotive production capacity manage to exceed 3 million vehicles each for automobile and motorcycles. The concept of relationship commitment between buyers and sellers has generated lot of interests and has been the central focus in relationship marketing research. The purpose of this study is to examine the power influence in the relationship commitment between dealers and suppliers in the Thai automobile industry.

Item Type:	Article
Uncontrolled Keywords:	Power Trust Relationship Commitment Dealer-Supplier Automobile Industry
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	28 Aug 2019 06:21
Last Modified:	28 Aug 2019 06:21
URI:	https://repo.uum.edu.my/id/eprint/26344

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