Mohammad Ibrahim, Mawaddah and Abdul Rahim, M.Kamarul Irwan (2018) MOOCs continuance intention in Malaysia: the role of interactivity and enjoyment. Journal of Global Business and Social Entrepreneurship (GBSE), 4 (11). pp. 53-63. ISSN 24621714

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Abstract

This study aims to investigate the role of Interactivity and Enjoyment has towards the continuance intention to use MOOCs. A sample of 112 participants in Malaysia that have already used Malaysia MOOCs program took part in this study. The current study aims to identify whether and to what extent the abovementioned factors (interactivity and enjoyment) influence MOOCs continuance intention particularly in the context of Malaysia MOOCs program. Correlation and multiple regression analyses were conducted to test the research hypotheses. The findings from the correlation reveal that Interactivity and Enjoyment have strong correlation with the MOOCs continuance intention, while regression analysis indicate that the combination of these factors contribute to continuance intention to use MOOCs among Malaysia students. However, only Interactivity factor showed any real significance on MOOCs continuance intention. This suggests that MOOCs continuance intention was affected by the combination of these two factors.

Item Type:	Article
Uncontrolled Keywords:	MOOCs, interactivity, enjoyment, continuance intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	26 Sep 2019 01:20
Last Modified:	26 Sep 2019 01:20
URI:	https://repo.uum.edu.my/id/eprint/26460

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