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The importance of developer reputation criterion in house purchase decision making

Nursal, Ahmad Taufik and Omar, Mohd Faizal and Mohd Nawi, Mohd Nasrun and Mohd Sappri, Mazlan (2019) The importance of developer reputation criterion in house purchase decision making. International Journal of Supply Chain Management (IJSCM), 8 (1). ISSN 2051-3771

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House purchase is high stake decision that is not only required a high number of investment, yet numerous criteria need to be considered. Such as price, location, neighborhood, infrastructure, future value, availability of green space, developer reputation, transportation and etc. However, due to the increasing number of failed and unfinished housing project mostly caused by developer, the role of developer reputation criterion is becoming increasingly important in housing selection. Thus, this paper had provided insight on how reputation criteria influence housing purchasing decision making. In addition, this paper has gathered evidences to illustrate the needs of developer reputation decision making tools towards a better decision-making process. It is anticipates that this study will yield an effective decision making platform to manage housing purchase problem.

Item Type: Article
Uncontrolled Keywords: ExcelingTech Publishers
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Technology Management & Logistics
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 05 Nov 2019 08:41
Last Modified: 05 Nov 2019 08:41
URI: http://repo.uum.edu.my/id/eprint/26568

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